Optimizing Mobile Content for Google Analytics


Upgrade your mobile marketing strategy with better reporting and attribution

When it comes to mobile-optimized content, the conversation always seems to focus on the user experience: “How does it look? How does it render?” But an effective mobile marketing strategy requires more than smaller pictures for smaller screens — it requires a whole new approach to attribution and analytics.

  • How do you attribute activity to mobile content that can be accessed anywhere?
  • How do you optimize marketing spend for in-store mobile engagement?
  • Where do you need to update message and content for better results?

It’s time to super-charge how you’re using Google Analytics for mobile. This guide offers a quick, simple approach for optimal attribution of activity & performance across your entire campaign. See exactly what your marketing dollars are buying you in terms of audience & engagement, and adjust your creative, messaging, and budget allocation accordingly.