Case Study: Dunkin' Donuts

Secure, single use mobile coupons

Dunkin' Brands leveraged DXP to engage its mobile audience, using a solution that increased coupon redemptions/store visits and provided the brand full control over digital coupon distribution.

  • Safely controlled digital coupon distribution
  • Increased foot traffic to Chicago DMA locations
  • Coupons could be scanned directly off devices
  • Integrated with in-store POS system
  • 39% of audience engaged with interactive features