Case Study: Dunkin' Donuts
Secure, single use mobile coupons
Dunkin' Brands leveraged DXP to engage its mobile audience, using a solution that increased coupon redemptions/store visits and provided the brand full control over digital coupon distribution.
- Safely controlled digital coupon distribution
- Increased foot traffic to Chicago DMA locations
- Coupons could be scanned directly off devices
- Integrated with in-store POS system
- 39% of audience engaged with interactive features