Case Study: UsWeekly & ABC's The Bachelorette 

"Spin the Rose"

Mobile Marketing Association Global Smarties Awards Winners 2016 Mobile AdvertisingIn the week leading up to the premiere of season 12 of ABC's The Bachelorette, FunMobility partnered with UsWeekly's mobile website to deliver a one-of-a-kind gamified ad campaign.

Learn how this innovative digital experience helped brand and publisher alike, leveraging interactive interstitial units to drive amazing results:

  • 209,000 engagements in one week
  • A gamified experience increased tune-in 
  • Video content saw a 78% completion rate