Case Study: UsWeekly & ABC's The Bachelorette
"Spin the Rose"
In the week leading up to the premiere of season 12 of ABC's The Bachelorette, FunMobility partnered with UsWeekly's mobile website to deliver a one-of-a-kind gamified ad campaign.
Learn how this innovative digital experience helped brand and publisher alike, leveraging interactive interstitial units to drive amazing results:
- 209,000 engagements in one week
- A gamified experience increased tune-in
- Video content saw a 78% completion rate