Case Study: 3M

"My ACE All-Stars"

3M's new line of ACE Bandages targeted sports-loving families with an emotionally-engaging UGC experience that rewarded users for creating and sharing custom Little League baseball cards -- connecting the ACE brand with memorable images of friends and family.

  • 70% of users successfully created an ACE-branded baseball card
  • 50% of cards were shared on social media
  • HTML5 web experience; no app required

“It’s a fun activity that brings the whole family together. It combines the excitement of baseball and social media to charm new fans. It ends up being a fun digital experience that shows how mobile can add value in engaging niche groups no matter where they are.” 

-Michael Barris |