Case Study: 3M
"My ACE All-Stars"
3M's new line of ACE Bandages targeted sports-loving families with an emotionally-engaging UGC experience that rewarded users for creating and sharing custom Little League baseball cards -- connecting the ACE brand with memorable images of friends and family.
- 70% of users successfully created an ACE-branded baseball card
- 50% of cards were shared on social media
- HTML5 web experience; no app required
“It’s a fun activity that brings the whole family together. It combines the excitement of baseball and social media to charm new fans. It ends up being a fun digital experience that shows how mobile can add value in engaging niche groups no matter where they are.”
-Michael Barris | MobileMarketer.com